The Great British Entrepreneur Awards attract hundreds of exceptional entries from every region of the UK. This year’s cohort of finalists represents businesses that collectively employ over 25,000 people, expect to create more than 9,000 new jobs in the year ahead, and generate a combined turnover of £2.25 billion. To be named among this group is a true honor and a strong validation of Pippeta’s journey from a local Sheffield start-up to a brand with nationwide reach and influence in the parenting space.

Past alumni of these awards include founders behind well-known success stories BrewDog, Grenade, ClearScore, Zilch, Unbiased and many of them were recognised early on, propelling them toward further growth. For Pippeta, being a finalist signals that our approach to solving real-life feeding challenges resonates not only with parents but also with a broader entrepreneurial community.

The Story Behind Pippeta’s Innovation

Pippeta began with a simple question: Why should quality feeding support feel out of reach? As a new mum herself, Aimee saw firsthand how confusing it can be to navigate the world of breastfeeding accessories, pumps, and weaning tools often at a time when families are juggling budgets, sleepless nights, and the steep learning curve of parenthood. From that insight, Pippeta set out to design products that combine expert approval (IBCLC-backed pumps, safe, food-grade weaning tableware) with real-life practicality and accessible price points.

Over the years, our range has grown based on direct feedback from thousands of parents ensuring each product meets genuine needs: handsfree pumping that fits into busy routines; weaning essentials that simplify mealtimes; and innovative solutions like the Mamma Power Patch for on-the-go nutritional support. Our commitment has always been twofold: develop award-winning, expert-backed products, and make them affordable and easy to access.

“We’re absolutely thrilled to be named a finalist. It’s an incredible honour to be recognised alongside some of the UK’s most exciting and ambitious businesses. This recognition is a huge testament to the hard work of our team and our mission to make feeding real easy for families everywhere with our specially designed tableware and expert-approved, award-winning breastfeeding range.”

Her words capture the spirit behind Pippeta’s work: understanding real parenting challenges, iterating thoughtfully, and never losing sight of the promise to support families without placing undue financial strain on them.

The Power of Community and Support

Pippeta’s growth has been fuelled by a community of parents who share their experiences, successes, and struggles. This nomination also spotlights the importance of listening whether through informal conversations, surveys, or social media feedback to continuously refine our offerings. In an era of rising living costs, our decision to reduce prices across the entire pump range (and to bundle in free lactation support or accessories) stems directly from hearing parents’ concerns and acting on them.

Looking Ahead

Winners of the Great British Entrepreneur Awards will be revealed at a prestigious ceremony on 17 November 2025 at London’s Grosvenor House, bringing together over 1,500 entrepreneurs, investors, and business leaders. For Pippeta, this milestone fuels our ambition to expand further—both in product innovation and in reaching more families who deserve reliable feeding support.

In the meantime, we remain focused on delivering on our promise: developing new solutions, strengthening partnerships with healthcare professionals, and ensuring that affordability and quality remain central to every decision.

Thank You

We extend our gratitude to the Allica Bank Great British Entrepreneur Awards for this recognition, to our community for its unwavering support, and to every parent who has trusted Pippeta on their feeding journey. Together, we look forward to continuing the work of empowering families making feeding easier, more confident, and more joyful.

Discover the Great British Entrepreneur Awards: greatbritishentrepreneurawards.com

Stay tuned as we celebrate with fellow entrepreneurs and continue to innovate for families everywhere.