Modern Families, Modern Feeding: Unveiling Pippeta’s Next Chapter

The Wait is Finally Over!

Hey Pippeta Family!... You may have been following our socials over the past week or so where we have been providing you with BTS snippets and lots of little teasers building up to something HUGE. We can now confirm the wait is officially over! Welcome to the NEW PIPPETA! Read along to see what we've been working so hard on and whats still to come for Pippeta...

From Then to Now: The Evolution of Feeding Narratives

Once upon a time breastfeeding ads told a different story. One that often focused on outdated ideals and stereotypes. While they paved the way, these narratives missed the reality of modern family life. Did you know? Early 20th century ads portrayed mothers as solitary caregivers often suggesting their time was endless and 'cost nothing'.

The narrative began to evolve in the 21st century from the introduction of breast pumps to the first ads showing women balancing work and family life, the world started acknowledging the complexities of 21st century modern motherhood.

Still we at Pippeta felt something was still missing! Today we know a mothers time is precious- especially for busy working parents, mums of multiples and families juggling modern life demands and the reality of shared feeding . So, we are rewriting the story of infant feeding for modern families. Because it takes a village, partners prepping expressed milk, toddlers offering their special brand of 'assistance' and grandparents supporting pumping schedules. Get ready to see feeding journeys through a new lens.

Rewriting Feeding Narratives: Pippeta's Modern Brand Vision

Through REAL stories, REAL families and REAL moments, we're about to show how modern tools and support are transforming the way families feed today. Our rebrand features fresh photography, a heartfelt brand film and a completely redesigned website offering an authentic glimpse into real Pippeta families. This transformation underscores Pippeta’s mission: making feeding real easy while fostering a sense of shared responsibility among families.

Real Families, Real Stories: Redefining Feeding Narratives Through a Modern Lens

Pippeta’s rebrand highlights the shared nature of feeding, moving beyond the outdated perception that it’s solely a mum’s job. The brand film and photography features real Pippeta families, showing dads, siblings, grandparents, and extended caregivers contributing to the feeding experience—even when mum is breastfeeding. Because breastfeeding is no easy job...

Every Family Deserves Expert Care: Welcoming New IBCLCs to Pippeta

Did you know?

“Approximately 60% of mothers who stopped breastfeeding did so earlier than desired. Early termination was positively associated with mothers' concerns regarding difficulties with lactation”

Recognising the challenges many mums face with breastfeeding, Pippeta has taken a significant step to provide even more support by expanding its team of IBCLC (International Board Certified Lactation Consultant) experts. This decision reflects the brand’s unwavering commitment to addressing the real struggles families encounter on their feeding journeys. By offering free professional lactation support to every customer, Pippeta aims to empower mums with the guidance, reassurance, and confidence they need to overcome challenges—ensuring no one feels alone in their breastfeeding experience.

To further its mission of empowering families, Pippeta is proud to welcome two new IBCLC consultants to its team. These experts bring a wealth of knowledge and empathy, offering personalised, professional support at no extra cost. With this expanded team, Pippeta strengthens its unique position as a trusted partner for families navigating the joys and challenges of feeding.

“Our goal has always been to provide real solutions that truly help families,” said Aimee, Founder of Pippeta. “With our new branding and expanded lactation support team, we’re continuing to prioritise families by offering intuitive products and expert care that simplify the feeding journey.”

This fresh look at feeding reflects Pippeta’s mission to make breastfeeding and weaning as simple, intuitive, and inclusive as possible.

The best part is... we're only just getting started!

Pippeta is gearing up for an exciting year, with plans to launch some amazing new products that are all about making life easier for families. Whether you’re at the beginning of your breastfeeding journey or preparing for the next stage of weaning, Pippeta is here to make feeding real easy, every step of the way.

We’re always thinking about the little (and big) ways we can support busy parents, and these upcoming launches are designed to fit seamlessly into the realities of modern family life. Our mission has always been to create clever, practical solutions that genuinely help, and we can’t wait to share what’s coming next. There’s so much more to look forward to as we continue making our mark in the breastfeeding and weaning world. Keep an eye out—you won’t want to miss what we have in store!