Posted on February 20 2024

Pippeta launches... "BREASTFEEDING BEAUTIES" campaign to empower women and normalise breastfeeding in public.

Pippeta launches... "BREASTFEEDING BEAUTIES" campaign to empower women and normalise breastfeeding in public.

Pippeta launches "BREASTFEEDING BEAUTIES" campaign to empower women and normalise breastfeeding in public with the help of a few well known faces...

Women want to feel comfortable when breastfeeding in a public space. But worries about being judged and embarrassment around breastfeeding when out and about have been cited as a reason to only breastfeed for a short time, or not at all. So we have decided enough is enough and we want to give mammas the voice to speak. 


Campaigning to empower women to have the confidence to breastfeed in public, Pippeta, the brand behind award-winning hands-free breast pumps, has initiated a #BreastfeedingBeauties social media campaign to recognise and celebrate Breastfeeding in Public Day on 22nd February.

This campaign is designed to encourage solidarity and support, so women feel comfortable to breastfeed whenever and wherever they need to. It’s championed by TV personality and breastfeeding advocate Ferne McCann, who has openly discussed her breastfeeding journey to reassure other mums; together with speaker and social media influencer, Danielle Facey, AKA The Breastfeeding Mentor.


Commenting on the campaign, Danielle says: “As a brand, Pippeta shares my personal mission to empower and support breastfeeding mothers to thrive on their nursing and pumping journeys.

“In a society that often makes new mums feel uncomfortable about feeding babies in public, making mums feel as though they should ‘cover up’ or even go into the toilets to feed, Pippeta believes that breast-milk-feeding should be supported and made as easy as possible. Together, this Breastfeeding in Public Day, we want to make a stand for change.”


"Sat on the grass at a funfair feeding my baby and a lovely lady offered me a chair."


The #BreastfeedingBeauties campaign seeks to challenge current stereotypes and promote a positive narrative around breastfeeding by encouraging mothers to embrace their beauty, strength, and confidence while nursing.

The thought-provoking social campaign will feature a series of empowering positive stories and testimonials from mothers who have overcome societal barriers and embraced the beauty of breastfeeding in public. To gain widespread traction for the campaign and lobby to change perceptions, social media followers will be encouraged to share their own stories and messages of support using the #BreastfeedingBeauties hashtag.

Additionally, users can change their Facebook profile picture or feature the eye-catching campaign logo on their social feeds to demonstrate a visual representation of their solidarity and spark conversation (Download Here)You can also use our "Proud To Feed" filter on instagram by adding to your story. Simply swipe to the end of the suggested filters and select "Browse effects" and search for "Proud To Feed" to find our filter.

Pippeta invites mothers from around the world to share their breastfeeding moments on social media using the hashtag #BreastfeedingBeauties. This collective effort aims to create a supportive online community that champions and normalises breastfeeding in public.



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